On September 13, 2015 at 7.30 p.m. in Milan, in Corso Como 10 at the Carla Sozzani Gallery, the Ledera lamp was introduced in front of a large audience of design enthusiasts, art experts, journalists and important figures.
LEDERA was created a few years ago in the brilliant mind of Maria Cristina Mariani Dameno, better known as Cini Boeri – an important figure of national and international architecture and design – award winner for her work and for her long and distinguished career. One day, while observing a branch of ivy climbing on the roof of her house she had a brilliant idea. She imagined that the branches could become sinuous light sources.
It remained an idea for quite some time until Massimo Anselmi, a representative of Stilnovo – historic brand that markets and sells lamps created by the greatest Italian designers – told us about the extraordinary, yet hardly feasible, idea. Intrigued, we asked Massimo to set up an appointment with the architect, Cini Boeri. We all remember that meeting: a greeting, a quick introduction and then we went straight to the point. After an hour of technical discussions, arguments, questions, and answers, we made the decision to try out the lamp, convinced by the architect’s rousing enthusiasm.
In a few months Cini Boeri’s idea became reality: LEDERA was created, a lamp that turns the power of nature into the energy of light.
It’s September 13th, 10.30 p.m., the event is about to end. We finish the interview for Sky Arte, we welcome a few more guests who curiously ask us questions and then, when everything calms down and we are alone, we turn off the lamp, satisfied with the result and convinced that we had a great idea and created an excellent product.